Will the management wake up? :- BSNL Management and workers must have serious introspection about the declining market share of BSNL. The growth of GSM mobiles in the country has gone up to 26.7 crores in January 2009. But the position of BSNL is the third with only 4.26 crores. Bharti Airtel leads with 8.83 crores. The details are given below:
Bharti Airtel : 8.83 crores Vodafone : 6.63 crores
BSNL : 4.26 crores Idea : 4.00 crores
If the CDMA mobiles provided by Reliance is taken, BSNL will be in the fourth place. In January 2009 the growth in percentage basis for GSM was 3.95% for Vodafone, 3.19% for Bharti, 5.27% for Idea and only 3.17% for BSNL. If this ratio continues, Idea may overtake BSNL.
BSNL has now got more than 2 crores GSM lines with it for supply according to CMD BSNL. BSNL Management has to adopt necessary strategy and plans for immediate growth of mobile lines. Workers are fully prepared to cooperate and complete the targets. We can miss this opportunity only at our peril.