Mobile congestion level gets better

TRAI cites improved interconnection among operators as reason


Clear signal

Congestion levels were rising because BSNL was not being able to provide adequate interconnection to private operators.

This is the first time that congestion levels have come down ever since the telecom regulator started measuring it.


Our Bureau

New Delhi, Sept 28

The next time you make a call using your mobile phone, the chances of landing in a congested network has just become lower.

The Telecom Regulatory Authority of India (TRAI) on Friday indicated that things are improving as far as mobile congestion levels are concerned due to better interconnection among operators. This is the first time that congestion levels have come down ever since the telecom regulator started measuring it.

“The point of interconnection congestion report analysis for the month of April 2007 to June 2007 shows that the performance of the cellular operators with respect to the congestion has improved a little in the month of June, as compared with the performance in March. The number of points of interconnection having congestion has decreased from 499 in March to 457 in June,” said the TRAI report.

Point of interconnection is the physical place where two operators link their network. Until now, congestion levels were continuously rising because the state-owned BSNL was not being able to provide adequate interconnection to private operators. Therefore call traffic between private operators’ subscribers and BSNL users were getting clogged. While this congestion is still on the higher side, the good news is that it is beginning to slide. For instance, the number of congested points of interconnection between BSNL and private operators has decreased from 337 to 312 during the three-month period. As per TRAI benchmark only one call per 200 calls should face congestion. While now there are 218 points of interconnection where 10 out of 200 calls face congestion compared to 245 earlier, there are only 151 points where the level is as high as 40 calls per 200, compared to 183 in March.

The States which are badly affected due to congestion are Bihar, Gujarat, J & K, Karnataka, Madhya Pradesh, Maharashtra, Orissa, Rajasthan, Tamil Nadu, West Bengal and other north-eastern States. A Crisil Research study had pointed out that quality of cellular service was poor because operators were not investing enough in setting up adequate infrastructure to support the exponential growth in subscriber base.

Source: The Hindu Business

 

 

 

 

 

 

BPL’s telecom licence application comes under DoT scrutiny

‘Possibility of cross holding violations ’


Licence norms

As per the cross holding norms, a single company or an individual cannot hold more than 10 per cent equity stake in two different companies in the same circle.


Thomas K. Thomas

New Delhi, Sept 28 BPL Communication’s (the Mumbai-based operator which was bought out by Essar Group) application for a pan India telecom licence has come under the scrutiny of the Department of Telecom for a possible violation of the cross holding norms with Essar’s equity in Vodafone Essar Ltd.

BPL’s applications were made in the name of Shipping Stop Dot Com in which BPL Communications holds about 74 per cent stake while the Ruias directly own 9.9 per cent stake through an Essar Group subsidiary. At the same time, the Ruias promoted Essar Group also holds 33 per cent stake in Vodafone Essar, which has presence in all the 22 circles for which BPL has also applied.

As per the cross holding norms stipulated in the unified access licence conditions, a single company or an individual cannot hold more than 10 per cent equity stake in two different companies in the same circle. The norms also say that promoter company or an individual may not hold even a single share in more than one company in the same circle. “Clause 1.4 (ii) of the unified access licence states that no single company/legal person, either directly or through its associates, shall have substantial equity holding in more than one licensee company in the same service area. Substantial equity means an equity of 10 per cent or more. Also a promoter company/legal person cannot have stakes in more than one licensee company for the same service area. We are going to scrutinize all applications including that of BPL to check if they are consistent with these norms,” said a senior DoT official.

When contacted an Essar Group spokesperson said, “The applications are fully compliant with the DoT norms.” Sources in Essar Group added that DoT norms did not apply to BPL since the Ruias had reduced their stake to less than 10 per cent stake in BPL. They also said that there was no common promoter company between Essar Vodafone and BPL and therefore there was no question of any violation.

However DoT officials said that they would ask the company to give details of the equity structure of Shipping Stop Dot Com including those held by BPL Communications and Capital Global before taking a decision on the application. Earlier a similar controversy had arisen when the Birla Group had alleged that Tata Group was violating cross holding norms by holding more than 33 per cent stake in Idea Cellular even as Tata Teleservices had rolled out a pan India mobile service.

Videocon seeks telecom licence

New Delhi, Sept 27

The rush for telecom licences continued today with consumer durables major Videocon entering the fray. The company has applied for a pan-India unified telecom licence and is in talks with a US-based telecom player for setting up a joint venture. This takes the total number of new applicants to 16 with many more expected to join the race before the October 1 deadline. The Hindujas and Omaxe are among those who are expected to put in their application with the Department o f Telecom though the two companies did not confirm such a move. The list of licence seekers includes Unitech, Parsvnath, DLF, Indiabulls, Shyam Telelink, Stel, Swan, Cheetah, Datacom and HFCL.

— Our Bureau

BSNL to revamp branding strategy

SINGLE IDENTITY


The move is in line with the industry trend where large integrated operators are offering all of its services under a single brand.


Thomas K Thomas

New Delhi, Sept. 27 After Vodafone Essar, it is now the turn of State-owned Bharat Sanchar Nigam Ltd to undertake a major revamp of its branding strategy.

The telecom major has decided to bring seven of its brands for various telecom services under a uniform identity.

The company at present uses different brands including CellOne for its mobile services, Bfone for fixed line telephone, DataOne for broadband and Tarang for CDMA-based WLL limited mobility phones.

All of this is now being put under BSNL corporate identity which means that its cellular services will be branded as BSNL Mobile, Bfone as BSNL Fixedline Telephone, and broadband service as BSNL Broadband.

The company is also changing the colour of its corporate signature from a blue to black.

The move is in line with the industry trend where large integrated operators are offering all of its services under a single brand.

For example, the largest private telecom player Bharti Group offers all its various services under the Airtel brand. Likewise, Tata Teleservices also offers its services under the Tata Indicom brand.

Senior BSNL official said that a single identity would make it easier for consumers to relate to the brand.

They said that while BSNL was a well known brand even in remotest of villages, its other brands such as Excel and DataOne were not as popular.

Uniform branding also makes it easier for BSNL brand managers to work on creating an identity in the minds of consumers, officials said. “With so many operators vying for a market share in this highly competitive sector, it is important that BSNL does not confuse its subscribers with a large number of brand names.

Uniform branding simplifies it and enables BSNL to stand out as well known brand across the country,” said a BSNL official. The new branding would come into effect from October 1.

 

 

Hindujas redial into telecom space

 

DoT gets a raft of applications as the October 1 deadline nears.

The scramble for telecom licences in the country is increasing, with the Hinduja Group

readying an application for telecom licences.

This is a significant move as the group had earlier exited the telecom space by selling its 5.11

per cent stake in Hutchison Essar to Hutchison Telecom International (HTIL).

According to sources close to the development, the group is aiming at a pan-India Universal

Access Service Licence (UASL) which would cost around Rs 1,600 crore.

It plans to apply for 2G licences, enabling it to offer GSM services in 22 circles in the country.

However, a Hinduja group spokesperson declined to comment.

The group had earlier offloaded a 5.11 per cent stake in Hutchison-Essar (now Vodafone

Essar) to Hutchison Telecom International for $450 million.

This had resulted in HTIL increasing its stake in the GSM services provider to 67 per cent,

which was later sold to the UK telecom major Vodafone.

The Hinduja Group’s decision to join the ever-increasing rush for telecom licences comes as

the October 1 deadline for 2G licences draws near. Moreover, it follows a similar move by

consumer electronics company Videocon and realty players such as DLF and Unitech.

The Department of Telecommunications (DoT) has fixed October 1 as the deadline for new

applications.

Shyam Telelink, a CDMA technology-based operator offering fixed line and mobile services in

Rajasthan, has also applied for a licence.

Indiabulls, Unitech, Parsvnath Developers, ADAG-backed Swan and Cheetah Telecom, HFCL

and the Ruia-backed BPL are among the others who have applied.

This takes the total number of companies that have applied for telecom licences to thirteen.

 

Business Standard

 

Now, use different handsets with same SIM

Do you prefer to carry a lighter, smaller handset in the evening and a bulkier multi-functional

smartphone during the day in office but tired of changing SIM cards between phones? Don’t

worry. Now, you won’t have to go through the hassle of pulling out SIM cards to insert in

another handset.

A UK-based mobile applications company has tested such a service in Russia and is in talks

with leading Indian operators to roll out the 'single line multi-SIM' facility by next year.

The company has launched an application where in multiple SIM cards carrying same number

can be provided to a user. Thus a user wishing to carry another lighter or jazzier handset in the

evening can just switch off the earlier one and the second one becomes operational. The SIM

cards will be active one at a time.

Or if the user has opted for 3-4 SIM cards with the same number, they can just download a

java application from the internet. The application will provide a user interface wherein a user

can chose to activate SIM card number 1, 2, 3 or 4.

The other option will be to set a time schedule(night/day) at which the different SIM cards will

be active. “You can dial your customer care to set the time for activation/de-activation of a

particular SIM,” says Michael Crossey, vice-president of UK-based Aopena, a mobile

applications provider.

"We have already tested the service in Russia. All leading operators in India have shown

interest in our service. We are hopeful to launch the service in India by early next year," Mr

Crossey told ET.

The service has many utilities. “For instance, some people like to carry a bulky smart phone

with all the features of a computer during daytime for office use. During evening, they like to

switch to a lighter, jazzy phone. The service will remove the hassle of changing SIM cards,”

says Mr Crossey.

The application may also offer a feature where in one SIM card receives incoming calls and the

other just makes outgoing calls, he adds.

Another utility of the ‘multi-handset single line’ (MHSL) service is that on loss of a phone, an

extra SIM ensures seamless connectivity. One doesn’t have to go through the hassle of resubmitting

documents and getting a new SIM card.

Though, a similar multi-line single handset (MLSH) service is common, the single line on many

mobile phones is still uncommon. In the multi-line service, a handset can carry two SIM cards

(be it GSM or CDMA or both) at the same time. One can switch between numbers by switching

off and on a handset. One can also switch between lines through a Java application on the

phone.

The dual SIM card phone is quite common though. T-Mobile in Germany and Vodafone and

Telecom Italia in Italy offer multi-line single handset services.

 

The Economic Times

 

BPL’s telecom licence application comes under DoT scrutiny

 

BPL Communication’s (the Mumbai-based operator which was bought out by Essar Group)

application for a pan India telecom licence has come under the scrutiny of the Department of

Telecom for a possible violation of the cross holding norms with Essar’s equity in Vodafone

Essar Ltd.

BPL’s applications were made in the name of Shipping Stop Dot Com in which BPL

Communications holds about 74 per cent stake while the Ruias directly own 9.9 per cent stake

through an Essar Group subsidiary. At the same time, the Ruias promoted Essar Group also

holds 33 per cent stake in Vodafone Essar, which has presence in all the 22 circles for which

BPL has also applied.

As per the cross holding norms stipulated in the unified access licence conditions, a single

company or an individual cannot hold more than 10 per cent equity stake in two different

companies in the same circle. The norms also say that promoter company or an individual may

not hold even a single share in more than one company in the same circle. “Clause 1.4 (ii) of

the unified access licence states that no single company/legal person, either directly or through

its associates, shall have substantial equity holding in more than one licensee company in the

same service area. Substantial equity means an equity of 10 per cent or more. Also a promoter

company/legal person cannot have stakes in more than one licensee company for the same

service area. We are going to scrutinize all applications including that of BPL to check if they

are consistent with these norms,” said a senior DoT official.

When contacted an Essar Group spokesperson said, “The applications are fully compliant with

the DoT norms.” Sources in Essar Group added that DoT norms did not apply to BPL since the

Ruias had reduced their stake to less than 10 per cent stake in BPL. They also said that there

was no common promoter company between Essar Vodafone and BPL and therefore there

was no question of any violation.

However DoT officials said that they would ask the company to give details of the equity

structure of Shipping Stop Dot Com including those held by BPL Communications and Capital

Global before taking a decision on the application. Earlier a similar controversy had arisen

when the Birla Group had alleged that Tata Group was violating cross holding norms by

holding more than 33 per cent stake in Idea Cellular even as Tata Teleservices had rolled out a

pan India mobile service.

 

Business Line

 

Telecom service quality impresses Trai

 

In a sign that the quality of telecom services in the country has improved, albeit slightly, the

number of Points of Interconnection (POIs) with congestion has fell by 42 to 457 POIs for a

quarter ended June 2007.

This is in comparison with the 499 POS with congestion of over 10 per cent recorded during

the prior three-month-period ended March.

The Telecom Regulatory Authority of India (Trai), in its POI Congestion report for the April-June

2007, stated that the performance of the mobile operators “has improved a little”.

PoIs are the points where an operator exchanges calls with another service provider to enable

communication over various networks.

The congestion parametre reflects the effectiveness of interconnection between two networks,

in turn, the quality of services.

According to the report, Bihar, Gujarat, Jammu & Kashmir, Karnataka, Madhya Pradesh,

Maharashtra, North East, Orissa, Rajasthan, Tamil Nadu and West Bengal were the circles that

were “badly affected” due to POI congestion.

The number of Points of Interconnection (POIs) with congestion has decreased by 42 to 457

for a three-month-period ended in June from the earlier 499 recorded in March, a sign that the

quality of services in the country has “slightly improved”.

Out of these 457 POIs with congestion, 218 POIs recorded more than 5 per cent of congestion

during the reporting quarter, compared with 245 POIs in March 2007.

The number of such POIs with over 10 per cent congestion stood at 151 in June quarter, as

against 183 recorded during the previous quarter.

However, the number of worst affected POIs with congestion levels of over 40 per cent

remained changed at 476.

On the interconnection between private operators to state-owned Bharat Sanchar Nigam Ltd

(BSNL), the number of POIs with congestion decreased to 312 in June from 337 in March,

while that among private operators decreased to 145 from 162 posted in March 2007.

 

Business Standard

 

 

BSNL to bring seven services under single brand

 

State-run BSNL which offers seven broad services to over five crore subscribers has decided

to go for an uniform branding from October 1 as part of its new corporate strategy.

In fact, the telecom monolith has also decided to change its corporate signature colour to black

from blue earlier with the sign - Connecting India. Preity Zinta, Bollywood actress is the brand

ambassador for BSNL.

Its broadband service earlier called DataOne will be known as BSNL Broadband and its VSATbased

broadband will be BSNL VSAT.

BSNL Cellular services CellOne and Excel will be branded as BSNL Mobile postpaid and

prepaid respectively.

The fixed service of bfone will be branded as BSNL landline and its internet service Sancharnet

will be known as BSNL Internet. The Tarang CDMA-based WLL Ltd mobility phones will be

called BSNL WLL.

We want to bring all our brands under one roof and name so that customer does not have to

remember several names of our different services. A single name catching the company would

be best way to be in the memory of customers and in their brand recall.

BSNL's competitor Bharti Airtel and Tata Teleservices have different services under one brand

name Airtel and Indicom respectively. Recently in a different case, the second largest cellular

player Hutch transformed itself into Vodafone with the change of ownership on a massive

rebranding exercise.

BSNL has of late been very aggressive in its marketing exercise in order to shed the typical

PSU image and be seen as a lively brand for all categories of users. The PSU has a over three

crore fixed-line 29.70 million mobile users.

 

The Economic Times