BSNL duped

The sleuths of City Crime Branch (CCB) are looking for four unidentified persons who have

tricked the Salem BSNL by making long distance phone calls to the tune of Rs 4.35 lakh in four

months from four separate landlines.

 

Long distance calls

 

But what was disturbing the Crime Branch Police here was that these calls had been made to

Kerala and Middle East countries particularly Saudi Arabia.

A senior Police officer told `The Hindu here on Tuesday that Telecom officials were shocked

when they found that `huge telephone bills against four landline connections at Arisipalayam

and Ammapet in the city remained unsettled for four months. According to the complaint

preferred by the BSNL, the landline connections had been allotted against Madhavan, G.

Ganesan, A. Kannan and Mahesh after obtaining from them relevant documents.

 

Bills unpaid

But when the telephone bills remained unpaid for long (between April 2007 and August 2007),

the officials grew suspicious and brought the numbers under monitoring at the Sevvapet

Telephone Exchange here.

To their shock they found the metres of these telephone connections had been running

continuously despite the houses remained locked.

Immediately they preferred the complaint and based on which the Deputy Commissioner of

Police (Law and Order) P. Sakthivel ordered a thorough enquiry.

 

Absconds

Assistant Commissioner (CCB) Sivanandam formed special squad under Inspector

Subramanian who after the preliminary enquiry on Tuesday found that all the four persons who

operated the telephones absconding.

 

False documents

The investigation revealed that they had rented the houses some four months back and

obtained telephone connections after producing false document proofs for addresses and their

names.

 

Investigation

The investigation officer said that a gang might have used the land line connections for making

calls with a mobile link to evade the BSNLs charges on STD and ISD calls.

But since a majority of the calls destinations had been to Kerala and Saudi Arabia, a detailed

investigation has been taken up, he said.

 

The Hindu

 

GSM firms go European way with big handset bundling

Indian GSM operators are finally headed the European way of large-scale handset bundling.

All major operators, Bharti Airtel, Vodafone, BSNL and Spice, are undertaking a major shift in

their strategy and tying up with handset makers to offer bundled handsets.

Traditionally, GSM operators in India have only undertaken bundling on very small scales and

have shied away from this space as handset vendors such as Motorola, Samsung and LG and

Nokia have been extremely aggressive with their sales strategies.

However, with the next surge of growth expected to come from rural India, all GSM players are

now adopting an aggressive handset driven expansion strategy at a pan-India level to drive up

their subscriber base. Industry watchers say that operator-branded phones which account for

less than 2% of GSM connections in India will rise to 25-40% by 2010.

This will also enable Chinese and Taiwanese handset makers (who have so far been

struggling to get a foothold in the world’s fastest growing mobile market) to increase their

presence in India.

Bundling as a strategy for GSM players was kicked off by Vodafone, which earlier this year had

announced that it would launch an array of low-cost cellular handsets in India which will be

directly marketed under the Vodafone brand or co-branded with select overseas handset

makers.

Chinese handset maker ZTE, which is looking to set up a cellphone manufacturing unit in India,

is expected to provide Vodafone with a bulk of its handsets in India. ZTE global vice-president

(handset systems) He Shiyou told ET that as per the deal, Vodafone would offer ZTE’s

handsets to its subscribers in India.

This has also led to India’s largest mobile operator Bharti Airtel entering into an alliance with

the world’s largest handset maker Nokia to offer bundled phones at partly subsidised rates.

The two companies will also follow a ‘joint go to market strategy’, where they will combine

some of their advertising and marketing initiatives to tap the mid- and lower-end segments,

which account for a vast majority of India’s cellular subscribers.

“We are deepening our alliance with Nokia on a large scale, both companies will go to rural

India together to tap the mid- and low-end segments. We can synergise our operations and are

exploring other areas of partnership,” Bharti Airtel’s marketing and communication head Gopal

Vittal told ET.

Similarly, when asked on the issue, Spice Group president Dilip Modi told ET, “Spice

Communications as the GSM operator is not in the cellular handsets business. But sister Spice

Group company, Spice Mobile Phones at present sources a host of cellphones from entry-level

to high-end from ODMs with a global presence. Cellphones sourced from top-draw ODMs like

Inventec, Bistron and Asustek (All Taiwan-based) and China’s Konka are currently marketed

under the Spice brand banner.”

When contacted, Essar group officials said that the group’s mobile retail arm, Essar Telecom

Retail was working on a plethora of initiatives to offer hefty discounts on cellular handset

accessories that come bundled with handset offers.

“We have specific schemes with Motorola and Nokia, wherein cellular handset accessories like

bluetooth-enabled headsets are available at sizeable discounts in special combo offers select

cellphones. There is no plan, however, to source handsets from ODMs and market them under

the Essar brand at this stage,” said Essar Telecom Retail CEO Rajeev Agarwal.

 

The Economic Times

 

US-based Palm Inc, a leading high-end mobile handset maker, Tuesday entered an exclusive

agreement with Bharti Airtel Ltd, India's leading telecom service provider, to market its Treo

750 smartphone in India.

The Windows Mobile-based smartphone will cost Rs.26,990.

India is a lucrative market for any global telecom service provider fighting for a space out here,"

Sharon Ee, head of business, South Asia, Palm Inc, told a press conference here.

"We have signed an exclusive agreement with Airtel to penetrate the Indian market," Ee added.

The smartphone segment in India is poised to grow to $2.7 billion by 2011 with a sales rate of

about 9.2 million units, according to company estimates.

Airtel had earlier entered a similar agreement for providing bundled services with BlackBerry

and HTC.

The $1.56-billion Palm Inc entered the Indian market first in 1999.

 

DNA INDIA

 

Motorola aims for premium makeover

 

US telecom vendor Motorola has decided to transform itself into a mid-to-premium segment

mobile handset player in India. The company’s future cellphone rollout, retail distribution

strategy and advertising expenses will be largely skewed towards this segment in India.

Motorola believes its strategy to re-invent itself in India will enable it to improve margins and

grab a larger share in the fast maturing Indian market. For starters, the company will set up 300

smaller version of its flagship concept store christened ‘MotoStore’ in India over the next six

months.

Motorola’s director marketing (India & South West Asia — mobile devices) Lloyd Mathias said

the company’s strategy is to gear up to reap the forthcoming opportunities in the Indian

handset replacement market. Estimates suggest the Indian cellphone market will rise from

present 180 million to 450-500 million by 2010 driven by replacement sales.

“Metros like Delhi already have 75% penetration level and hence larger portion of forthcoming

purchases will be for up-gradation . This is a huge potential which will be our future growth

driver. Hence we want to solidify our portfolio in the mid to high-end handset segment,” Mr

Mathias told ET.

Of Motorola’s current portfolio of 25 models, 12 products are in the mid-to-high end segment

sold at Rs 8,000 onward. This includes recent launches like Moto ROKR, Moto RAZR2 and

Moto Q. While Moto Q is currently bundled with CDMA operator Tata Teleservices, the

company will roll out the GSM version with 2-3 mobile operators in October.

“The strategy to re-position the brand will reflect not only in product launches but also in our

advertising strategy. At any given point if we are running three advertising campaigns, two will

focus on this segment. The campaigns will also be localised for faster connect with

consumers,” said Mr Mathias.

Motorola, which has 12 Moto-Store outlets across India, is also going to set-up 300 smaller

version of such stores over the next six months. “The smaller version will be a ‘shop-in-shop’

format inside other cellphone and lifestyle stores. Such stores will provide a complete

experience to the consumers and deepen our retail presence,” Mr Mathias said.

Incidentally, Motorola’s brand transition in India is aided with critical insights from extensive

consumer research. “Every month we study the market with a panel of 2,000 consumers and

also undertake ‘usage and attitude’ studies twice a year across 12 markets in India . This

provides us with future market trend and the brand perception ,” Mr Mathias added.

 

The Economic Times

 

DoT`s licence norms may be tougher

 

The Department of Telecommunications (DoT) is looking at allowing two or three more pan-

India telecom operators on stricter entry criteria as part of the new guidelines for allocation of

Universal Access Service Licence (UASL).

Among the new guidelines under discussion, DoT is looking at raising the net worth criterion of

companies applying for a pan-India UASL licence from Rs 1,380 crore to Rs 1,500 crore.

These and other guidelines are being considered by a DoT internal committee that is expected

to finalise the new criteria for UASL applications in 10 days. Yesterday, Communications

Minister A Raja announced a deadline of October 1 for new UASL applicants.

To ensure that only serious players are in contention, DoT is also looking at reducing the time

allowed for operators to convert their letters of intent to licences to less than a week against the

current 90-day period.

In simple terms, this means that applicants that are cleared for UASL will now have to pay the

licence fee within a week of the award.

To this end, DoT is also planning to give preference in spectrum allocation to companies that

apply for a pan-Indian licence over those that plan to operate only in some of the country’s 22

telecom circles.

It is also considering offering spectrum on a “first-come, first-served basis” to the company that

pays its licence fee the earliest.

India currently has five pan-India mobile service providers. Some 140 applications are pending

for UASLs, which allow service providers to offer both CDMA and GSM mobile technologies.

Meanwhile, Mumbai-based IndiaBulls is also expected to put in an application for a pan-India

UASL and US telecom giant AT&T is actively looking for a partner to apply for one as well.

 

Business Standard

 

TRAI's guidelines on Next Generation Networks soon

 

Telecom regulator TRAI will soon come out with recommendations to address issues like

numbering plan, interconnection and common exchange to facilitate the migration of mobile

operators to Next Generation Networks.

At a meeting recently in Department of Telecom to discuss the progress of National Focus

Group on NGN (NFG-NGN), service providers expressed the need to review regulatory

requirements in view of migration to NGN. Issues like long-distance and local level numbering

plan, location of mobile switches at circle level and a common exchange were also discussed.

A TRAI representative informed the meeting that the regulatory recommendations addressing

these issues would be released shortly, official sources said.

All operators would have to shift to NGN networks in near future. NGN is a single network of

services and infrastructure functioning over an Internet Protocol network. This digital mode is

superior to the existing network as it saves cost and improves voice, data and video delivery

system.

At present, service providers are implementing NGN in a partial way and are facing

interconnect issues on billing, numbering plan and migration. The Focus Group is aimed at

providing a platform to address such issues urgently.

Mobile operators will now inform DoT the problems they are facing on inter-operator issues and

a pilot NGN network consisting of the equipment will be deployed by operators soon.

 

The Economic Times

 

BSNL focus on Wi-Max, Wi-Fi circuits

 

Bharat Sanchar Nigam Limited (BSNL), Bangalore, is focussing on Wi-Max and Wi-Fi circuits

more intently as these are the future of telephony, said General Manager (Central) V. Govinda

Raju here on Tuesday. Interacting with the members of the Federation of Karnataka Chambers

of Commerce and Industry (FKCCI), Mr. Govinda Raju said that BSNL Bangalore has identified

few hotspots for Wi-Fi operations in the city and efforts are on to cover more areas under the

scheme.

Mr. Govinda Raju said that Wi-Max, however, will take some more time as the technology

works better only in an area where there was a scope for expansion. But sooner or later, Wi-

Max will be the most sought-after telephony in Bangalore. As the city is expanding and drawing

of cables is becoming difficult due to constraints, Wi-Max is sure to become popular.

Outlining the developments in some niche services of BSNL, Mr. Govinda Raju said the city

had 1.21 lakh broadband connections and to improve the connectivity as well as the speed of

the service the company has opted for “multi-play” connections. This new generation of

equipment has been installed in Vijaynagar, Indiranagar and J.P. Nagar. Other areas will also

get them soon. BSNL will use “gel filled” cables in all future connections.

Earlier, senior vice-president of FKCCI D. Muralidhar welcomed the gathering.

 

The Hindu