The telecom
Companies now gear up for another round of intense competition as the telecom ministry giving the nod for mobile number portability. This means that any subscriber could switch service providers and keep their existing number intact. The necessity to keep the same number is considered one of the biggest factors for subscribers to stay with the service provider, despite being unhappy with the service. It is quite likely to expect a huge churn amongst players, as subscribers would start shifting. Clearly cost of customer acquisition and retention is bound to rise. The scheme would be introduced in a phased manner with the metros being the first off the block. And the first battle field will be crucial as data suggests that metros account for a large chunk of high value users. While the metros account for a significant 18% of the subscriber base, metro subscribers account for as much as 25% of the revenue. In this light the threat can be significant. Sections of the telecom industry point out that number portability has not worked out in many countries. However, India is a different market, reckon analysts, as it does not have a service and handset bundling system that ensures long term contracts with subscribers. And this was one of the biggest deterrents for successful number portability implementation. A Kotak Institutional Equities report cites the example of Finland, which has a similarity to the Indian market, and mentions that on implementation of number portability, the churn increased significantly.ARPU for Telia Sonera, the largest operator in Finland, declined 16% within four quarters of the launch of portability. Similar trends can be expected in India and that too before portability is implemented (likely December 2008), reckon analysts. Here,
Companies like Bharti, Idea and Vodafone, with large presence in the metros are likely to witness most of the intensity. RComm might just get away because CDMA subscribers will find it prohibitive to shift to GSM. Moreover, RComm will be a new entrant in the GSM market and will be in a position to poach from the incumbents.—Contributed by Akash Joshi
Source: The Financial Express
Spectrum war: Telecom sector faces uncertain times
15 Nov, 2007, 1038 hrs IST, Shalini Singh, TNN
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NEW DELHI: From the look of it, new applicants for telecom licences are likely to turn as aggressively litigant as incumbent players in the business. The trigger, industry analysts say, are the varying and conflicting interpretations of the government's first-come-first-serve (FCFS) policy. |
Source The Economic Times
Raja rules out auction of spectrum
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NEW DELHI: The communications ministry, on Thursday, put the last nail on the coffin of the ongoing uncertainty over the allocation methodology for 2G spectrum. In a written reply to the Rajya Sabha, communications minister A Raja ruled out selling or auctioning 2G spectrum and said that radio frequencies would continue to be allotted based on the subscriber base of the telcos. |
Source The Economic Times